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House Clearance Manchester – Glass Recycling News
Glass recycling looks set to benefit from a new advertisement campaign aimed at the general public. British Glass, the industry body for the Glass Container Industry hopes to increase glass recycling rates in the UK with the new campaign. Details were released to local authority recycling officers and glass contractors at a roadshow just before Christmas, and the audience were advised to gear up for the impact the campaign will have on their domestic waste glass collection.
The ads are designed to encourage glass recycling by stressing how easy it is to use bottle banks and are informative about the types of glass packaging that can be recycled. For example they advise consumers that glass jars can be recycled as well as the more typical bottles. The three ads in the campaign (with the slogan: ‘Don’t Bin it; Bank it’) also introduce a new glass recycling logo which replaces the ‘A’ in glass with the recycling triangle.
House Clearance Manchester can report that women are more concerned about the environment than men and are still the main supermarket shoppers. To exploit this market, the adverts will be placed in twenty women’s magazines, hopefully reaching over 50% of the target age range of 25-44. British Glass explains: “We have fallen way down in the European league when it comes to glass recycling rates – only Turkey is below us – and we will have little hope of meeting new recycling targets set by the EC unless we take positive action. Not only do we need to promote the benefits of glass recycling, we need to see a doubling of the number of bottle bank sites in this country to make glass recycling even easier for consumers.”